The November Newsletter is ready to download. Get Excited!
The August Newsletter is here! This month is packed with useful information.
Key 1: Great Website
How To Tell If Your Website Needs a Face Lift?
Your website is the face of your business. It’s the most persistent and accessible marketing material that you own. Unlike flyers or print ads, people find it when they’re looking for it, not just when you decide to send them something. Your website is a valuable investment, so it’s important to make sure it’s as good as it can be.
If you haven’t done much with your website in a while, now’s a great time to do some updates. Take a look at your competition, and see what they’re doing. Then ask yourself some questions… Does your website look up-to-date? Is it communicating what you want it to?
Check your Analytics
Check the analytics of your site to see which pages are most popular, and where people spend the most time. Understanding how people interact with your site can help determine what’s working well and what needs improvement. Spending time getting to understand how visitors interact with your website will allow you to leverage your strengths and identify points of weakness where people leave your site.
If you don’t already have webpage anaylytics, you can sign up and more at google.com/analytics.
Provide all the important information for your business like your telephone number and address. Don’t make your customers hunt for this information.
Photos create impact. Try to find (or take) photos that quickly tell your story. If you are a landscaper, include an image of a beautifully landscaped yard (perhaps with your team standing proudly by it). If you’re an architect, consider showing an image or you interacting with a client or a beautifully finished building. A furniture store may show off your showroom. Use captions when possible. Most people read captions when scanning an article. Photos are a great way to call attention to a section of text.
Key 2: Driving Traffic
Updating Your SEO Practices
Search engines like Google change constantly. Today’s formulas for ranking is complex and unpredictable, and top positions are fiercely competitive. You want to be at the top of the search, but so does everyone else! Beating out your competition takes work and patience. It may also take multiple marketing venues to help get your website popular enough to rank at the top of the search engines.
Enter Mobile Web
If your website is not mobile freindly, you may be missing an opportunity to boost traffic and sales. Millions of people use mobile devices to browse the Internet every day, and many people now use their tablets and smartphones as the primary way of accessing the internet. Within a few years, it’s estimated that half of all web traffic will come from handheld devices.
The staff at EZ-NetTools can make your website mobile friendly. Give us a call or visit eznetu.com to learn more.
Content Has Become More Important
Search engines look at website content more than anything else. The absolute best way to improve search engine ranking is to provide quality content. This content should be interesting and deliver value to it’s readers. Useful content is more likely to be shared on social media, and thus increasing the chances of adding traffic to your website. If you can be useful to your customers, you can begin to build a strong relationship of trust with them.
By focusing on quality content, in addition to your marketing effort, your website will thrive and rank high, no matter what updates search engines make in the future.
Longer Articles Have Shown Better Results
Although it is still possible to have good rankings with 300 to 500 word articles, creating a longer content has been proven advantageous. A study conducted by Moz has suggested that articles with higher word count tend to receive higher rankings, more links and more web traffic.
For this reason, creating a few 1,000+ articles is more beneficial than having dozens of 300/400-word articles. Just stay away from filler content. Don’t be wordy for the sake of a longer article. Quality is still the key here.
Key 3: Improving Conversions
Building Customer Confidence With Helpful Product Pages
The product page is an essential part of any e-commerce website. These pages provide essential product information that help people decide to make a purchase. Well-optimized product pages can help boost your SEO efforts and convince more people to buy products once they’ve arrived.
Descriptive Product Name
Descriptive names helps people know what exactly you are selling and also make it easier for people to find your products from search engines. Providing more specific description on your products will give you the upper hand in the competition when people search for that product.
Compelling Product Description
Learning to write a compelling, informative and unique description for your product will be major help to your sales efforts. Again, you are giving needed information to help people make a buying decision, and at the same time make your product more visible on search engines. Google loves those unique product descriptions and quality content, so invest some of your time in expounding your product descriptions.
Good Product Photos
Online shoppers need good photos to make a good decision. It is useful to provide large photos that allow shoppers to zoom in and see the details of a product. Good photos help customers feel more confidence in their purchases.
Adding product reviews to your site can help build trust. Building trust is an essential part of any transaction. Many consumers read reviews and the information they get help them make a good choices.
Adding videos to your product page is a great help to your marketing efforts. Video can show off your products in ways that often can’t be achieved with pictures and text alone. Videos will keep people staying longer to your site and help convert them. Furthermore, putting your videos on YouTube or Vimeo can help attract new customers. Vat19.com is an excellent example of an e-commerce site that uses quirky videos to attract new customers.
Take some time to optimize your product pages. The time you invest here will surely be rewarded.
The July Newsletter is available! This month we discuss…
- Visual Hierarchy,
- Quick Tips to increase Website Traffic
- Avoiding Choice Paralysis.
This months Newsletter talks about:
3. Mobile Web design
Typography: making text easier to read
Typography is the art of making text readable and visually pleasing. It is an important aspect of modern websites, and a mark of professional design in general. Good typography will make your site easier to read, scan, and understand.
Visual Hierarchy is the process of emphasizing important elements through design principles. One way to improve visual hierarchy is with good use of titles and subtitles. Titlesand subtitles make a page easier to scan and read than large blocks of text.Long passages of text should include titles and subtitles, andideally some interesting images.Choose the right fontThe right font will help set the tone of your website. Is itmodern, traditional, informal, elegant, rustic, or playful?Until a couple of years ago, websites were limited to just afew font choices, but now with services like Google Fontsthere are lot of options to choose from. You can now findfonts to use on your website at google.com/fonts.
If you are interested in typography there are lots of resourcesonline where you can learn the subtleties of typography. Alsothe professionals at EZ-NetTools can also help you improvethe typography on your website. If you need help, or want aquote to improve your site, give us a call at: 800-627-4780.
The May Newsletter has arrived featuring the following articles:
1. Consider Starting A Blog Site!
2. Create A Good Web Traffic Flow
3. How to Make a Strong Call to Action for Your Website
Learn about the NEW checkout system! This article has great tips for improving your website.
About The New Checkout
The new Streamlined Checkout screen makes payments easier and faster than ever before! Everything is on one screen, and includes a persistent Order Summary which reduces customer errors and makes the whole process smoother.
This new checkout is a big improvement over the old system, and all you have to do to get it, is change a setting.Switch to the New Checkout
Step 1. Click EZ-Checkout
Step 2. Click Look and Feel
Step 3. Choose Streamline and then click Save
That’s all you have to do to set up the new checkout on your system. Optionally, you can choose to add your company logo or header to this page. To learn more about customizing the new checkout please visit eznetu.com
March Newsletter coming soon…
The newest Newsletter had been released. Download the February 2013. Enjoy!
Like a message from the Future! It’s the EZ-NetAdvantage Newsletter for January 2013!