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The Facebook Dilemma
Facebook remains one of the most powerful marketing tools on the web, but that doesn’t make it easy to utilize. As with most good things, it only works when you do. One way to make Facebook work for you, is to increase your visibility through Facebook Likes and Facebook Reviews.
It’s no secret that Facebook’s algorithm has been changed to make it as difficult as possible to reach your customers. As of right now, the algorithm is set to show your post to only 5% – 10% of your followers organically. To reach more people, you have to pay to boost your post. To put this into perspective, if 20 people like your page, your post is only going to be shown to 1 or 2 people organically. If they don’t interact (Like, Share, Comment), it will not be shown to any other people without you having to pay money to increase the visibility.
This doesn’t mean that it’s impossible to reach more people without paying money, but it does require work. Increasing “Page Likes,” “Reviews,” and “Check-In’s” is your solution. Every job you do is an opportunity to increase your visibility online, all you have to do is help your customers help you.
This post will walk you through how to get “Page Likes” and “Reviews” without you paying a penny.
On a Mobile Device
Have your customer open their Facebook App and click on the “Search” bar
Begin typing “Heaven’s Best (insert location here)” until you see your page
Once on you page, ask your customer if they wouldn’t mind “Liking” the page as well. Then have them click on the menu button on the far right.
This will bring up a new drop down menu, and the Review button should be clearly visible
Always remember to thank your customers for their reviews, and thank them for choosing you. Once reviews are left, you can also reply to a review on Facebook, allowing you to thank them again, and showing Facebook that you interact with your customers.
On a Computer
Here is a quick video tutorial on doing this on a computer. (Keep in mind, 90% of people who use Facebook do so on a mobile device.)
Boosting your Posts and Facebook Ads
If you are willing to invest a little bit into reaching thousands of potential customers on Facebook, Boosting Facebook posts and running Facebook ads can be a highly effective way of increasing your visibility. Don’t just boost any and every post, there is a strategy to advertising on Facebook. Feel free to give us a call and we’d be happy to help you spend your Facebook dollars wisely.
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