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Is Your Website Mobile Unfriendly?

By: Steven Monson | May 4, 2015

On April 21st 2015, Google updated their algorithm to favor mobile-friendly websites in mobile search results. This issue has caused a major stir among website owners.

While the Google issue has caused many to sit up and take notice, Google’s changes are far from the only reason to make your website mobile-friendly.

In recent years mobile web traffic has grown at an explosive rate! Mobile now accounts for more than 50% of traffic in many industries, and continues to grow from year to year. Mobile development practices have also improved. New mobile-friendly websites load faster and look better. There’s never been a better time to update your website!

Mobile Unfriendliness.

If you visit a site isn’t mobile-friendly, your smartphone it shrinks everything down. You then have to pinch and zoom to read text or click on links. If the text is too small you may have to scroll side-to-side, over and over to read the text. This gets tedious fast. Many users will leave your site rather than put up with a poor user experience.

Beyond the headaches of tiny text and buttons, there are other factors that make website even more unfriendly to mobile users…

Flash Headers and Animations.

For many years, most web animation was done with a program called Adobe Flash. It was well supported on desktop computers. However Flash doesn’t play well with smartphones or tablets, and modern websites generally avoid it.

It’s especially problematic if your navigation is made in Flash, as mobile users won’t be able to click on your links.


Right click on something to see if it’s flash

How can you tell if your animation is Flash? Right-click on it. If it says “About Adobe Flash Player” at the bottom, it’s Flash and mobile users probably won’t see it. (There are some exceptions. Video services such as YouTube use a hybrid approach to displaying video, where flash is used but fall-backs are used for mobile devices.)

Slow loading pages

Slow page loads frustrate users. This is true of everyone, but especially important when you consider many smartphones are connected to slow cellular signals. A slow website may be even slower on a mobile device.

Many things that can make a website load slowly, but the most common cause is image files that are too big. If upload an image directly from a digital camera, it’s going to make your page load slowly. Do your customers a favor and resize it in an image editor first.

What To Do

If you don’t know what to do, a professional redesign can weed out the choke points and get your website loading fast than it ever has!  Well built Mobile-friendly websites can improve sales, customer retention, and search engine ranking. If you’re interested in getting a mobile redesign call us at 800-627-4780.

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