Social Media Marketing around Holidays & Events
Holidays are great times to drive traffic to your website. Businesses regularly use holidays for promotion. Sales are one way, but with social media you can do so much more!
Give ’em what they want
Share posts. They don’t always have to be about your business. Offer information, news, or tips that your audience would find interesting or fun.
Reach more people
Having a holiday mentioned in your social media content can increase engagement with your audience. Update your Facebook. Add photos with a link to your blog. Make announcements on Twitter. Spread your content around your Google+ circle. Upload a great image to Pinterest. Use hashtags to help your message show in the search list of social media sites.
Build a connection through community events
If your target market has a big celebration for the holiday, look for a way for your marketing to build connections on that.
Content marketing matters
A steady flow of relevant information from your business can increase product awareness, build good search engine results, and drive traffic to your website. Make it clear, encourage sharing, and motivate your audience to take action.
Use social media more efficiently. Associate your business to what the holiday represents and find a way to link it with what your customers need. Then bring your ideas around a holiday in social media. Sending holiday greetings provided with useful information add value with your marketing effort.
Marketing your business effectively to your social media channels will help achieve its web traffic and conversions goals. Remember, useful content should be at the core of your marketing effort. Now get these ideas to work in the coming holidays!
Merry Christmas! Happy Hanukkah!
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