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The Social Media Guide – Which Social Media Sites Should Your Business Be Focusing On?

By: Ty Shiffler | March 2, 2016

Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, YouTube, Periscope, Vine, Snapchat, Meerkat, Foursquare, Flickr, Blogger, Tumblr…. I could keep going… but I think you get the point. Don’t you wish there was some sort of Social Media Guide to help you navigate the mess?

Social media marketing is a full time job, but it can also have a profound influence on your business. If you want someone to purchase your product, follow your brand, or gather people together for a good cause, they’ve got to know you exist in the first place. If you’re not using social media to build your brand, you’re not doing your marketing.

With over 100 social media sites to choose from, this social media guide will help you decide where your business should be in the social media jungle.


Unless you’re a multi-million dollar company willing to pump hundreds of thousands of dollars into social media each year, it’s pretty safe to assume you’re not going to be on every social media platform. Nor should you be! The key here is to choose the right social medias that properly reflect your brand image. Let’s break it down a little.

icon-facebook  Facebook

Facebook is in a category all it’s own. The social media powerhouse has 1.5 Billion monthly users, making them the most diverse social media on the web. This means that almost any business can find it’s home here. If you’re customers have access to the internet, put yourself on Facebook.

icon-instagram  Instagram

Instagram may feel most at home for those businesses that offer visually appealing products, but that isn’t the only use for this powerful social media. This medium is especially effective for showcasing your company culture, humanizing your business, and reaching out to a younger audience.

icon-googleplus  Google+

Google+ is basically the social media for Google employees right? Wrong. Google rules search engines, so choosing to participate in their sponsored social media is one of the best decisions you can make. Even with them phasing reviews out of the social platform, being listed is worth it’s weight in gold.

icon-twitter  Twitter

Twitter is probably one of the most difficult social medias to master. This is because we’re used to focusing on content when Twitter focuses mainly on context. Don’t join Twitter if you’re only wanting to post once a week and hope something happens. If you put in the time, results will come.

icon-pinterest  Pinterest

Pinterest is possibly one of the most niche social medias when it comes to which businesses should choose to be there. Many users (83% of whom are women) hate businesses entering Pinterest, mainly because so many are doing it wrong! If you have a blog, or you just want to optimize your SEO by creating backlinks, Pinterest is a great way to drive traffic to your site.

icon-linkedin  LinkedIn

LinkedIn… If you’re a B2B business, and you don’t already have a LinkedIn account, stop reading, and get one. LinkedIn is a great resource for promoting business-related content. It’s also a great way to connect with market influencers, and find future employees (or employment).

icon-youtube  YouTube

YouTube is extremely time consuming, and isn’t for everyone for that very reason. With that being said, YouTube videos don’t need to be professional, and can be a great way to post vlogs, video shows, and share knowledge and opinion.


While we don’t have time to go over every single social media, which ones would you like to see us add to this list?

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